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What a great question. We can’t really talk about other companies because, the names they sometimes call their products are totally irrelevant to how they perform. We would suggest looking at the product benefits on the packaging rather than the actual names.We have just launched Hairbond our first two Hairbond products (Moulder and Sculptor) around the UK last month and our brand concept is that we find and test the best hair products on the market in professional salons, and research ways how to improve them even more, e.g product performance, smell, packaging etc. We also only use UK manufacturers. Here is a brief description to how they work on the hair: Moulder – Thick dry product that does not look greasy and, gives great shape and hold. Sculptor -Wet look shine that leaves the hair with texture and a gloss finish without drying out

In my opinion the best way to straighten your hair is to invest in a pair of professional hair straighteners. This will take you 3-5 minutes to do and you will see great results. When you visit your hairdresser next ask them to thin your hair out by chopping into the hair. This will give the hair texture as well as take the thickness out of the hair. Also when applying product to style the hair, make sure you don’t use any styling product that is too wet because the hair will re-curl. Think of ironing a shirt and them spilling water on it, it will crease. I personally think our new Hairbond Moulder hair shaper would be a great product to style you hair because it is a dry, thick product that gives the hair excellent hold. All Hairbond products contain heat protection ingredient Mirustyle X-HP so if your hair needs a touch up before you go out, you can restyle those curls and creases, without worrying about ruining your hair.