Benjamin Shipman, Marketing Director for Kebelo is well equipped to answer any questions on smoothing treatments and how to tame frizzy and unruly hair, as well as any queries on ingredients in hair care products. Established in 2010 by Benjamin and his two brothers Marc and Jonathan, Kebelo was created to offer salons the first-ever in house treatment – Kebelo ADVANTAGE – to provide healthy, smooth, frizz-free hair in just one hour, with results that last up to 100 days. Intent on laying the foundation for beautiful hair, it also launched its innovative colour service – Kebelo BONDAGE – to the marketplace in September 2015, which will strengthen hair bonds with every colour service. Working in synergy with its in-salon treatments are four perfectly formed prescriptive ranges – Kebelo RETAIL – designed to respond to all haircare textures and needs. Utilising the best that science and nature has to offer, formulations are kept within four distinct categories to marry with the brand's ‘less is more' approach, while providing bespoke haircare options tailored to every individual client's needs. Ingredients are lovingly selected, derived from nature, and SLS- and Paraben-free, offering an ethical, safe and gentle approach to today's savvy consumer.