---

---

Bridal Hair Like Katie Holmes

PROFILE Katie Holmes Actress, Fashion Designer, Business woman Katie Holmes is admired by men and women throughout the world. Her glossy, healthy tresses are envied and hair styles copied. Always an advocate of natural products, Katie’s secret to lovely hair is out. She uses Alterna hair care products and liked the company so much, she has invested in it and become a co-owner. She credits the brand for transforming her flowing locks and says: “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It’s good for my hair and good for the earth, so I feel good using it. “When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best.”

What bride wouldn’t want glossy, healthy thick hair on their wedding day? If you have started preparations for your big day, don’t forget to include a luscious hair treatment plan! Start this week and begin your transformation, then when the day you have been dreaming about finally arrives, your crowning glory will look amazing.

Katie Holmes is such a big fan of the Alterna hair care range, that she has become a co-owner of the luxury brand.

She says:
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation."

Guide to Lovely Hair

Harsh winds and changing temperatures can dry out hair during winter and we’re often asked “how do we keep our hair in the best condition?”. Alterna Caviar Repair Rx has just been launched and is a revolution in repair that is clinically proven to reduce breakage by 95%.

Here’s your quick guide to beautiful hair...
Use Caviar Instant Recovery Shampoo to intensely nourish, individually repair each strand and clean even severely damaged hair.

For an ultra conditioning treatment apply the deeply reparative Caviar Micro-Bead Fill & Fix Treatment Masque with water-activate micro-beads which release a highly concentrated dose of strand building proteins leaving hair soft, shiny and completely revitalised.

To give your hair an extra boost apply Caviar Rapid Repair Spray to towel dried hair to protect against heat damage, infuse the hair with moisture and vibrancy and adding shine without weighing hair down!

You can also use your choice of styling products to achieve your perfect look – for Ultimate Volume use Bamboo 48 Hour Sustainable Volume Spray and Plumping Strand Expand. For smooth, sleek locks use Caviar Perfect Blowout Crème. For curls Bamboo Style Super Natural Curl is the perfect product for giving definition, shape and curl.

To complete the look, locking style in and moisture out spritz with our Bamboo Smooth Anti-Humidity Hairspray and you’re ready to brave the weather and have your hair in its best condition for Spring.

Combining pure luxury with the ultimate in science; Alterna uses the science of skincare, for hair.

---

Get Katie's Look

Katie has named the Alterna Caviar and Bamboo lines as favourites.


1. care
Cleanse and condition with Bamboo Volume Abundant Volume Shampoo & Conditioner

2. style
Get hair that is full and instantly thickened by spraying Bamboo Volume 48-Hour Sustainable Volume Spray throughout clean, towel dried hair prior to blow drying.

Style using a medium barrel round brush near the scalp to create height and lift. Allow hair to cool around the brush before unwinding each section and use fingers to gently tousle and separate strands.

3. finish
Lift hair with fingers near the scalp and spray
BAMBOO Volume Uplifting Root Blast to maximize volume.

---

1. care
Cleanse with Caviar Moisture Shampoo and moisturise with Caviar Masque Anti-Ageing

2. style
Reduce styling time and prevent frizz with Caviar Texture Anti-Ageing. Put a small amount in your hands (use more if your hair is longer) and rub palms together, then spread evenly through towel-dried hair, prior to heat styling. With a blow dryer and a large round brush, blow dry in small sections to add body and seal in moisture.

3. finish
Protect your blow-out by spraying in Caviar Anti-Ageing Rapid Repair Spray. It is humidity resistant to
create a smooth and flexible hold.

---

1. care
Cleanse and condition with Bamboo Smooth Anti-Frizz Shampoo and Bamboo Smooth Anti-Frizz Conditioner

2. style
Apply a small amount of Bamboo Smooth Kendi Pure Treatment Oil on towel dried hair. Working with a blow dryer and a flat paddle brush, angle the dryer down your hair strands to help smooth the cuticle. Be sure to move the blowdryer with brush in tandem to minimize frizz and fly-aways.

3. finish
Complete your look and seal in style with Bamboo Smooth Kendi Dry Oil Mist. Lightly mist to smooth strands for sleek frizz-free hair.