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Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

The Millers have been honoured for their contributions to the industry. In 1990, they were named "Man and Woman of the Year" by the American Beauty Association for their contributions towards shaping the destiny of the beauty industry.

Now, more than twenty years later, their original ideas still stand strong and Matrix is the number one professional hair care company in the US.

Matrix offers all the support hairdressers need: from affordably-priced products that really work, to localised grass-roots education and complete in-salon marketing. The brand truly understands what it means to be a salon professional.


Training plays key role
At the forefront of salon education, Matrix helps professionals build on and improve their skills with state-of-the-art training programs. One of the industry’s largest teams of educators partner with colourists and salon owners to transform looks and transform lives.

Matrix has an extensive portfolio of innovative, high quality products to cover every salon need – hair care, hair colour, styling and texture, as well as unique in-salon treatments and services for today’s salon professionals and clients. All formulas feature advanced smart technology to deliver expert professional results and simplified solutions every time.


Biolage, Amplify, Curl Life, Color Smart, Sleek.look 4-step Professional Smoothing System, Opti.smooth, SoColor, beauty, Color Sync and Trix are Matrix key products.

Today, the brand is built on a strategic focus of creating strong business partnerships with its salons and is present in over 300,000 salons and 50 countries around the globe.

Professional Hair Colour
Matrix offers an array of professional hair colour options. Whether you crave a subtle colour boost or a complete transformation, your Matrix Colourist can create a custom shade especially for you. They offer a full-spectrum of shades in every colour category to appeal to your tastes - from the colour shy to the fashion-forward. Matrix colour technology ensures consistent results so you can expect salon perfect colour and condition.



Colin Walsh Named General Manager,
Matrix US

In July 2009, Colin Walsh became the new Vice President/General Manager for Matrix US, responsible for strengthening the brand’s development and building a connection with hairdressers and their clients. A member of the L’Oreal family since 2000, Walsh has demonstrated inspiring leadership qualities, with dedication to the growth of the salon industry, and stylists’ professional success. Armed with a combination of passion for success and a vision for innovation, Walsh will reinforce Matrix’s position as a company committed to empowering salon professionals, and continue the mission set out by Matrix founder, Arnie Miller, to encourage hairdressers to create, succeed and imagine all that they can be.




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