Revolutionary Rita Rusk Volumising Tool Blasts Onto The Market

Renowned hairdresser and inventor Rita Rusk has launched a new volume-building tool, which looks set to revolutionise the hairdressing market.

The Wire, which was officially unveiled at Salon International 2005, is an innovative device designed to add beautiful body to hair of different lengths and textures.

The result of several years of research and development, The Wire was created to make it easier for hairdressers to boost the volume in a client's hair with the help of one, rather than multiple key tools. To use, stylists simply twist through tresses whilst blow-drying to achieve a fast yet fantastically fuller finish.

Rita, who was one of the first women ever to be named British Hairdresser of the Year, believes this new product marks an industry breakthrough and will transform the way hairdressers style their clients' hair:

"Having been a hairdresser for over 20 years, I have seen first hand how labour-intensive creating voluminous hair can be and realised there was a desperate need for a tool which could be used to add body without the need for hours of roller setting and backcombing. So I created The Wire to simplify the process and the feedback we've had from the industry has been incredible.

"Hairdressers love the convenience The Wire provides plus the fact that they can produce these amplified, abundant styles without the fuss. And with the popularity of big hair at an all-time high, we really couldn't have chosen a better time to launch this ground-breaking product."

The Wire is priced at RRP £50.00. For stockist details please call 0141 225 8068.

For further information, please contact Sharleen Hunter or Rachael Paddick at The Wire Press Office Tel: 020 8288 1114 Mobile: 07956 912 270,
Email: sharleen@unleashed-potential.com
or at Unleashed Potential, Church House, 1 Church Road, Croydon, Surrey, CRO 1SG.


Date of notice: 06/10/2005