Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.

Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realised that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle.

Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN") began with three products and an intensive education program for hairdressers about the chemistry of hair and skin.

Redken’s philosophy on beauty powered by science
In 1960, Redken revolutionized the professional salon business by introducing the concept of protein reconditioning. Based on evidence that hair is composed primarily of proteins, and can absorb topically applied proteins, Redken developed new protein based products. Salons were suddenly able to condition hair internally and for the long-term rather than solely camouflage damage.

Redken soon began to develop patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken’s two latest patents for protein technology are the basis for their haircare and styling lines.

Their commitment to formulate scientifically superior products for the global salon community continues, and as they forge ahead in the millennium, their awareness of fashion, street trends and modern hair needs will only enhance their scientific strength.

By 1965, Paula had full ownership of Redken Laboratories, based in California. During the ’70s and ’80s, the company was a leader in product technology in the US and abroad.

In 1993, Redken was purchased by L’Oréal and moved to 5th Avenue New York City - becoming synonymous with urban-inspired fashion, innovation and street smart.

Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.

Beauty Through Science
Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education.

This "Beauty Through Science" philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. Every apect of the Redken brand is true to its unique mix of core values:

Fashion - creativity inspired by the spirit, energy and style of the streets of NYC

Science - groundbreaking products through pioneering research and patented innovations

Inspiration - artistic expression backed by education that explores through exchange, so that salon professionals can learn better, earn better and live better.

50 Year Anniversary
In 2010, Redken marks an exciting milestone — their 50 year anniversary! Over the past five decades, Redken has developed groundbreaking technologies within professional haircare.

Key franchises include Blonde Glam, All Soft, Colour Extend, Extreme and the first synergistic professional treatment, the Chemistry System in Redken Hair care. Rough Paste, Align, Satinwear and the 24hour humidity resistance hairsprays. Shades EQ Equalizing Conditioning Colour Gloss, Colour Fusion Advanced Performance Colourcreme, Shimmer one in hair colour, and now Redken For Men range.

Guido Palau: Biography
January 2005 Redken, a leader in backstage beauty and editorial, announced a partnership with Guido Palau, as Redken Creative Consultant. Redken has been building a foundation in the fashion and editorial worlds for many years now.
“We are thrilled to align with Guido Palau, one of the industry’s most respected and creative stylists, and look forward to an exciting partnership.” states Pat Parenty, senior vice president and general manager for Redken.

Today, Guido is considered one of the world’s most inventive conceptual hairstylists. His radically expressive style can be seen on the runways in New York, Milan and Paris, and in top advertising campaigns and editorial work for such noted magazines as Italian, French, British and American Vogue, W, Allure, i-D, POP, Another Magazine and Harper’s Bazaar. He is most recognised for his work with designers Marc Jacobs, Prada, Calvin Klein, Versace, Jil Sander and Alexander McQueen.


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