 Revlon
was founded in 1932, by Charles Revson and his
brother Joseph, along with a chemist, Charles
Lachman, who contributed the "L" in the REVLON
name.
Starting with a single product - a nail enamel
unlike any before it - the three founders pooled
their meagre resources and developed a unique
manufacturing process.
In only six years the company became a multi-million
dollar organisation, launching what was to become
one of the most recognised cosmetics names in
America and around the world.
 Since
1932, Revlon has developed a long-standing reputation
as a trendsetter in the world of cosmetics, skin
care, fragrance, and personal care. Revlon's vision
has always been to provide glamour, excitement
and innovation through affordable quality products.
1950's: Following the war, Revlon launched
twice-yearly nail enamel and lipstick promotions
tied to seasonal clothing fashions. Their "Fire
& Ice" advertising campaign was very successful.
Revlon also turned to television sponsorship to
boost sales. Towards the end of 1956, Revlon was
listed on the New York Stock Exchange.
1960's: Revlon laid the ground work for
its highly successful international presence in
the 60's, bringing the "American Look" to the
rest of the world through advertising featuring
U.S. models.
1970's: 1973 saw the introduction of Charlie®
fragrance, designed for a young, working woman
market and by the mid 70's, Charlie® was the No.
1 Fragrance in the world. Revlon sales figures
passed the $1 billion mark in 1977.
 In
1978, Revlon entered the world of hairdressing
for the first time, when they purchased a company
called Henry Colomer. Recognized for its prestige,
service tradition and innovative spirit, Henry
Colomer was the leading provider in Spain of services
and products to hairdressers. The company led
the way in colouring and perm technology and it
revolutionized the industry of hairdressing equipment.
1980's:
Carlos Colomer was appointed Chairman of Revlon,
S.L. in 1981 and soon after, Chairman of the
whole of Europe.
Henry Colomer created the Revlon Professional
brand in Spain. In this way, Revlon, S.L.
was consolidated in the country as one of
the leading beauty and personal care companies,
creating style and fashion through its products.
In 1985, Revlon was sold to a subsidiary of
MacAndrews & Forbes Holdings. In 1987 Almay
joined the Revlon line-up.
1990:
Revlon introduced the first transfer resistant
lip colour which led to a full ColorStayTM
Collection of transfer-resistant products.
The company closed the gap on its closest
competitors and reached a dramatic goal
- the No. 1 brand in mass colour cosmetics.
Revlon doesn't only care about women's
looks; they care about women's lives.
Revlon has championed women's health by
devoting financial and employee resources
in support of medical research programs,
physician training, clinical care, as
well as education and awareness initiatives.
Since 1990, Revlon has given over $65
million towards these programs
2000: The Colomer Group purchased
Revlon Professional Products Worldwide
licence from Revlon, Inc. The price of
the sale was not disclosed.
Purchasing the Revlon Professional unit
in 2000, was something of a complete circle
for Colomer. In 1979, Colomer had sold
part of its family business to Revlon....
then 21 years later they bought it back.
The Colomer Group is based in Barcelona,
Spain and New York, being a worldwide
company.
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 Carlos
Colomer
Chaiman of the Colomer Group
"It is a pleasure for me to bring you Colomer's
world of beauty, made possible by a line of
professional products, including a line of
Revlon Professional products licensed from
Revlon.
The heritage that unites us is a passion for
the world of beauty and hairdressing and respect
for a profession that brings together artists
and entrepreneurs. I inherited this legacy
from my father, José Colomer, who founded
Henry Colomer in Spain and France.
From March 2000, with the license of the Revlon
Professional mark by Revlon to the Colomer
Group, we have been rising to the challenge
of making a reality out-of a vision: "To be
the creative source that inspires
beauty professionals all over the world".
Our mission is to be recognised as a leading
brand through our state-of-art products, education
and services.
With our line of Revlon Professional hair
products, we offer you a whole world of beauty
in the service of your ideas and requirements."
Equave: A line of various specialties:
hydro-nutrition, volume and protection made
up of shampoos, two-phase conditioners, masks,
hair styling products and solar protection products.
A range for dry, colour treated, permanent waved,
highlighted or natural hair.
Hair Days: The concept is being able
to easily change hair style. From curls to
straight, achieving a natural finish, giving
a wet look to your hair, adding volume or
achieving a strong, lasting fixing.... you
mark the limits. Decide on the style you want
each day. Long lasting hold to create special
effects.
Interactives: A line of multi-active
hair treatments with effective results shown
to correct the main causes of hair problems.
Technology for the care and beauty of hair,
including the popular Anti-Hair Loss patches.
Nutri Color Creme: Available in 15 different
shades to brighten and intensify the colour
of any dyed hair. Ideal to use between salon
appointments, revive and brighten coloured
hair in 3 minutes. With a pleasant flower-fruity
fragrance.
ProYou: Carefully formulated with natural
ingredients and plant extracts that repair
your hair and give it beauty and vitality.
A comprehensive range that includes: Nutritive,
Purifying, Repair, Colour care, White Hair,
Anti-Dandruff and Anti-Hair Loss products.
Click here to see more Revlon Professional styles
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