Ideas to ensure you are encouraging more regular visits

• Ensure all staff are consistent with current rebooking system

• Social media (this is a completely free and most effective way of engaging with your customers and building relationships consistently)
• daily brand recognition
• excellent reviews
• Client inspiration and ideas from sharing work on other clients
• Off the cuff Special offers (never have your staff sitting around, give added value to already loyal clients, ie. come in for a blow dry and we will do your nails)
• Recommendations from happy customers - nothing will ever beat Word of Mouth advertising

• Consultations - these should play a key role in how you liase with your clients, if you share a hair plan with the client then you are more likely to work to an advised schedule and you will find this a huge advantage when retailing products

• Treatments - use treatments and special offers on blow drys as a method to encourage your clients into the salon more regularly, maybe you could offer loyal clients 2 free treatments in between their colour visit. You would still charge for a blow-dry.

5/9/2013