Every salon and spa wants high rebooking levels, but how can they manage it so they are getting at least 80% of clients to rebook? This month’s additional contribution comes from Michael van Clarke, where he shares his tips on what salons should do to increase their rebooking levels. Currently at his salon in London stylists have rebooking levels of between 80% and an incredible 99%.

Client rebooking starts with the stylists in the salon, they should be using their expertise to diagnose and inform the client when they require their next visit to the salon. This should be re-inforced by the receptionist,
not only asking when they would like to rebook but specifying a time scale. By implementing these simple steps no client should ever leave the salon without being advised to rebook by the stylist and being asked by the receptionist. By simply doing this will ensure more and more clients rebook, which not only gets them through the door more often, but it helps fill up your appointment book!

5/9/2013