Rebooking is the quickest way we can uplift sales and create better walking adverts. Our clients who rebook before they leave make 50% more visits per year than those that wait to book from home, but most stylists hate to think they are pushy salespeople.

This needs reframing. We are professional advisors in this client relationship and must take the lead. As such, if we offer any less than the client needs, we are failing in our duty.

Clients always want to look their best, just like celebrities appear to. Some will have the budget to come every day or fly their stylist around the world and others will need education to help themselves at home in between visits.


Our professional goal is to have them looking their best as much as possible and they are unlikely to argue with that. Some clients need a helping hand to schedule their priorities into their lives. This is where our powers of communication and persuasion come in.

Remember, nothing affects self esteem quite like a bad hair day and nothing will drain the pleasure out of life quite like low self esteem. So as a hairdresser we are their savior – the Knights on white chargers to our clients in distress even if they don’t know it. No client will logically choose to look awful for the two weeks before a haircut while they flounder around trying to fit a last minute appointment into their lives.

We look at 3 stages

1. Consultation - planting the seed (know when they last visited on Shortcuts history)
e.g. “When did it stop looking its best?”

2. Reinforce
e.g. “I’d like to see you in six weeks time to be sure we maintain your style”.

3. Reception Staff
e.g. “Is it 5 or 6 weeks for your next appointment?”

5/9/2013