Over the past year we have invested time and money into retail training to improve our product sales. The biggest effect of this has been making the teams realise that if they are not talking to their clients about homecare products, they are failing to do their job properly.

Most of our clients have been thrilled that someone professional has taken the time to explain what the correct products are for their hair types, and how it will make looking after their hair so much simpler.

Once a client has purchased a professional product you tend to find they will not go back to the brand they were buying from the supermarket, which was self diagnosed wrongly, and in turn re-purchase from your salon.

To support the success we have had with the training, the 9 salons to have had the training have enjoyed a 32.3% improvement over a 4 month period, conversely the 10 salons that have not had the training only had a 2.79% improvement during the same period.

All this is made so simple to monitor via the Shortcuts system, once you have the retail history in the system to target set and compare salons and individuals alike.

5/9/2013