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ANTHONY
MASCOLO
Motivational thinking, creative direction, artistic interpretation,
image making, innovational idealism, educationally sharing,
inspirationally caring, photographically artistic….sheer genius
Anthony Mascolo has been at the forefront of global hairdressing
for the past 30 years, since he first participated in photo
shoots and hair shows as a teenager, who showed extraordinary
talent.
He is an incredible image-maker, as renowned for his photography
as he is for his hairstyles. He is also a charismatic personality
with a totally creative mind that has made him an inspiration
to hairdressers across the globe.
Just over two years ago, Anthony took, what many people thought
was an extraordinary step, when he changed his direction and
his role, becoming International Creative Director of TIGI haircare.
The challenge of developing TIGI haircare into a fashionable,
edgy, product company has motivated |
Anthony to
new levels. He has opened his own photographic and creative
centre, Bed Head Studios, in Battersea, South London which has
become the hub of creativity for the Company.
Together with his wife, Pat, a superb makeup artist, Anthony
is concentrating on helping other hairdressers achieve their
creative potential, working with them on image development,
film, graphic ideas and promotional activities -as well as developing
their businesses.
He has vision and an unusual approach to both business and creativity
which excites all who work with him.
During the last eighteen months Anthony has developed a team
of experienced and artistic hairdressers. The TIGI International
Creative Team has already appeared on stage across Europe and
the USA and is fast gaining a reputation for its exciting interpretation
of contemporary fashion.
The team is much in demand at all the major global hairdressing
events and is working with hairdressers around the world, helping
them develop their retailing, marketing and image skills. As
TIGI haircare goes from strength to strength, the International
Creative Team has developed a strong education programme and
has launched its first educational collection, Freestyle.
TIGI haircare, encompassing Bed Head and Catwalk, therefore
signifies much more than merely a way to maintain your hair!
Behind the funky packaging, is a whole scheme of inspirational
ideas that give the hairdressers using and retailing the products,
the know-how to create great hairstyles - using great products
- that ultimately inspire their clients too!
In fact clients are ultimately Anthony's main focus. Always
a commercial hairdresser, he has developed imagery that gives
a simplistic message: "how to get the look". This strapline
has worked well on TIGI's international advertising campaigns
over the past year, multiplying the brand awareness of the product.
Anthony's goal is to take TIGI haircare to the mainstream public,
create a truly recognisable global brand and make TIGI haircare
a world recognised fashion statement. How will he achieve this
-it's down to sheer genius!
If you would like to find out more about Anthony and Pat Mascolo
and Bed Head Studio please contact: Linda Evans on T. 020 7228
5999
Email: levans@tigi.co.uk
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