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Top Tips on increasing your rebooking levels

Welcome to Shortcuts Top Tips. Each month we send out some top tips that are business focused and offer advice on what salons can do to improve their bottom lines. So sit back and read on...

How to increase your rebooking levels!

Every salon and spa wants high rebooking levels, but how can they manage it so they are getting at least 80% of clients to rebook? This month’s additional contribution comes from Michael van Clarke, where he shares his tips on what salons should do to increase their rebooking levels. Currently at his salon in London stylists have rebooking levels of between 80% and an incredible 99%.

Client rebooking starts with the stylists in the salon, they should be using their expertise to diagnose and inform the client when they require their next visit to the salon. This should be re-inforced by the receptionist,

not only asking when they would like to rebook but specifying a time scale. By implementing these simple steps no client should ever leave the salon without being advised to rebook by the stylist and being asked by the receptionist. By simply doing this will ensure more and more clients rebook, which not only gets them through the door more often, but it helps fill up your appointment book!

 This month’s Michael van Clarke reveals how his stylists achieve rebooking levels of up to 99%!

Rebooking – Scheduling life’s priorities; hair comes first.

Rebooking is the quickest way we can uplift sales and create better walking adverts. Our clients who rebook before they leave make 50% more visits per year than those that wait to book from home, but most stylists hate to think they are pushy salespeople.

This needs reframing. We are professional advisors in this client relationship and must take the lead. As such, if we offer any less than the client needs, we are failing in our duty.

Clients always want to look their best, just like celebrities appear to. Some will have the budget to come every day or fly their stylist around the world and others will need education to help themselves at home in between visits.

Our professional goal is to have them looking their best as much as possible and they are unlikely to argue with that. Some clients need a helping hand to schedule their priorities into their lives. This is where our powers of communication and persuasion come in.

Remember, nothing affects self esteem quite like a bad hair day and nothing will drain the pleasure out of life quite like low self esteem. So as a hairdresser we are their savior – the Knights on white chargers to our clients in distress even if they don’t know it. No client will logically choose to look awful for the two weeks before a haircut while they flounder around trying to fit a last minute appointment into their lives.

We look at 3 stages

1. Consultation - planting the seed (know when they last visited on Shortcuts history)
e.g. “When did it stop looking its best?”

2. Reinforce
e.g. “I’d like to see you in six weeks time to be sure we maintain your style”.

3. Reception Staff
e.g. “Is it 5 or 6 weeks for your next appointment?”


Have you got a tip you want to share with other salon owners? Why not get in touch and email toptips@shortcuts.co.uk with your tip!


Remember if you have Shortcuts Software you can look up the Professional Stock Usage Report in Shortcuts, this will give you all the facts and figures so you can make sure what you are using is in line with your services in the salon!


Remember watch out for next month’s top tip from Shortcuts!

Tel: 0161 972 4900
Email: marketing@shortcuts.co.uk Web: www.shortcuts.co.uk




• How to sell more products

• Managing your professional stock

• Increasing your rebooking levels

• Employee Motivation


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