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Trevor works his hair magic

Trevor Sorbie is a man who takes the image of his clients very seriously; he has now started to perform real life miracles for people who suffer from hair loss at any stage of their lives. From Alopecia to hair loss caused by chemotherapy, Trevor Sorbie can create natural wonders with wigs that few hairdressers are capable of. "It was my personal experience of helping a family member during cancer treatment that inspired the idea of 'My New Hair'." explains Trevor, "I have now helped several hundred women whose reactions have provided me with a whole new dimension in job satisfaction. This is not about earning money, it's about using my skills to give people something truly meaningful and now my handpicked peers across the UK are joining me in doing the same.

The close family member was diagnosed with cancer three years ago, Trevor helped her choose a wig and then styled it for her. It enabled her to get her confidence back and made her feel like a woman again. Proud to help "I have been hairdressing for over 30 years and during this time I have customised many wigs. Initially this was for glamorous photo shots or sometimes for clients who wanted to completely change their look. However, during the past few years, more and more women who have just been diagnosed with cancer have contacted me asking if I can customise a wig for them ready for when their hair falls out during or after chemotherapy. This made me realise that I can use my experience and expertise to advise and help women at this particularly difficult time of their lives. Having had such a successful and happy career in hairdressing I am proud to be able to give something back."

Supported by the hairdressing industry and celebrities Denise Van Outen says: "Good on ya Trev!!! I would hate to lose my hair but if I was ever going through something like this I would thank my lucky stars that someone like you has an organisation like this. Be brave ladies and best of luck."

Lorraine Kelly says: "Lovely Trevor Sorbie I see you work wonders on GMTV with makeovers. I don't think I have ever been more impressed then when I saw what I thought was real hair only to discover it was a wig! You and your team are gems and I wish you all the luck in the world."

Alan Richardson of L'Oreal Professional says: "We are delighted to support Trevor's fantastic initiative which aims to help women to take a massive step towards re-building their confidence and self-esteem after such a traumatic experience."

Claire was diagnosed with breast cancer shortly after her thirtieth birthday. Losing her hair during chemo-therapy, has had a real impact on Claire. Her hair was her pride and joy and what she describes as her best feature. As any hairdresser knows, styling wigs is incredibly difficult, but Trevor hopes that other stylists and designers will take his lead and provide a worldwide service for people who through no fault of their own have found themselves in this difficult situation.

On the left are the original wigs and on the right are the styled wigs, after Trevor has created special looks

Trevor describes his career in the hair industry as leading him to this point; he is giving his time and expertise in assisting individuals to re-discover their natural self. Trevor Sorbie continues to break the mold in hairdressing with this groundbreaking; compassionate and exciting venture, and our good wishes go out to him and all hairdressers willing to make the difference.

Learn the techniques Trevor is offering hairdressers the chance to learn his techniques in a series of seminars in 2008: 7th February; 3rd March; 8th April 13th; May 11th; July 8th; September 21st; October 12th and November 12th: for further details contact L'Oreal Course Bookings on 020 8762 4200. Non-medical hair loss affects most of us throughout periods of our lives, genetics; stress; lifestyle and pregnancy are just some examples. There are many tools available to consumers to help with this, but it is important to remember to lead a healthy lifestyle: A wholesome diet, rich in silica, calcium and iron, will help reduce or prevent hair loss. Hair is comprised mostly of protein. Use hair products that are rich in proteins as a valuable resource for combating hair loss. UKHairdressers recommends these products for promoting strong healthy hair growth and helping to conceal hair loss: Hair Regrowth Maintenance System

Nanogaine is one of a kind. It's clinically proven results mean it can be judged alongside other proven hair regrowth formulae such as Propecia (from Merck), Minoxidil (from Upjohn & Pharmacia) and Avodart (from GSK) which also have clinically proven results. There are many advantages to using Nanogaine alongside or instead of the other proven alternatives. Topical application test:

The hair of the lumbar region (small 5cm patch) of six C3H mice was cut and 0.1ml of SOD extract was applied twice a day, until hair growth was observed. The area of hair growth was monitored with an image analysing apparatus on days 14, 21 and 28 following the start of the test. At 1% concentration of SOD, hair growth response was observed in all cases after 14 days and hair growth rate was observed in all areas of treatment. At 0.5% concentration, hair growth response was observed in all cases and hair growth rate was 90%. In comparison, Minoxidil (2% Rogaine, Upjohn) showed hair growth response for 5 out of the 6 animals in 28 days and hair growth rate was at 57%

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Revivogen ™ Hair Loss Treatment Combination Pack 2

The Patent Pending Revivogen™ Formula is a revolutionary, all-natural solution in the fight against hair loss. Unlike its competitors, Revivogen ™ is based on the latest medical breakthroughs into the cause and treatment of hair loss and is made with natural ingredients that have been scientifically proven to reduce DHT production, block the androgen receptors and stimulate hair growth. Revivogen ™ is used topically can be used by both men and women and has no known systemic side effects.

DermMatch Hair Loss Concealer Choice of colours - DermMatch is an instant hair loss treatment trusted by dermatologists and hair restoration surgeons. It's recommended for female hair loss, male pattern baldness, alopecia areata and hair transplants. It works instantly, adding spectacular fullness to thin hairs while causing the scalp to disappear. It looks natural and you can brush it, swim with it or sweat with it. Any shampoo removes it. DermMatch will not affect the growth of your hair and is rich in emollients that soften and moisturize your skin.

Nanogen Hair Building Fibres Kit

Instantly eliminate the appearance of baldspot and thinning hair. After applying Nanofibres, the 'hair-fibre matrix' is securely bonded together using specially formulated Nanogen Locking Mist. This bond is permanent through moderate wind, rain and sweat - secure until the next shampoo wash. Price includes Fibres and Fixing Mist. For your Privacy: All products are delivered in anonymous plain packaging with no details displayed on the outside.

Article by Heather Bell.