Shavata’s Autumn/Winter 2011 Brow Trend Report Hot-off the Catwalk

Brow Guru’ Shavata, talks us through the key eyebrow trends she has spotted on the Autumn/Winter 2011 catwalks.

Shavata has worked in the beauty industry for over 20 years and has now launched Shavata brow studios and Lash Lounges across the UK. She has become a leader in her field and has forged a reputation as a leading authority on eyebrows. No-one shapes and grooms brows in quite the same way.

Here are the core looks Shavata has highlighted, it’s time to get creative with those brows!

“While the arch remains a key brow look, clients are beginning to edge towards a more subtle arch. The trend for A/W 11 is a much lower arch, a simple look which highlights groomed brows.”

“Brow make-up is still important and more and more of my clients are recognising the difference definition brow make-up can make - it is all about being subtle though. No strong lines and blending is important, fill in sparse brows for added definition.”






“A/W11 has demonstrated how brows can really make a statement. If you are brave get creative with block brows for a dramatic look, these work great for parties and can change your entire look. You can really build up colour and crate a solid and dramatic shape.”











“Following A/W11 catwalk shows I have seen the fuller brow stay. I personally love a manicured full brow, which frames the face well.”

Shavata’s Hints & Tips for perfect brow shaping

1. Always get your eyebrows professionally done, even if this is only once a year. This will give you an idea of what they should look like, and with regular maintenance they will remain perfectly shaped.
2. Once you have the brows you love, tend to them on a daily basis; it's a lot easier to tweeze one or two stray hairs every day than too many at the end of the week.
3. No two eyebrows are ever identical; so don't even attempt to get them the same as you will end up plucking to nothing. They say eyebrows are sisters not twins.
4. When shaping your own eyebrows always pluck after a hot shower, in natural daylight.
5. When tweezing, always sit in front of a large mirror with a magnified mirror in your hand. This gives you an overall realistic view and the hand mirror helps with the detail, move from mirror to mirror.
6. Always tweeze both eyebrows together taking a few hairs of each at a time; it is a lot easier as trying to mimic one brow shape after the other is very difficult.
7. When shaping your own eyebrows there are a few rules to follow; eyebrows should start before the eye (nose side) and not after. Try to keep the shape even - there is nothing worse than a tadpole sitting on top of your eyes.
8. Good quality tools are essential to achieve a professional finish.
9. Always use an after care product to help reduce redness and to calm the tweezed area down.
10. When applying make up to your brows less is always more, you should never be able to see where the make up starts and where the hairs stop. When holding the brow pencil always holds further down - like you would when sketching, and build up the colour. If you decide to have your brows professionally shaped and don't know where to go always ask someone whose eyebrows you like and always check that the therapists own eyebrows look good as this is always a good indication.