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ABBA Pure Hair Care
Now you and your hair can breathe a sigh of relief, Abba’s
natural hair care range really works and smells divine. Abba’s
philosophy is straightforward - prescriptive product formulas
based on natural plant ingredients. 100% vegan, free from
sulfates, synthetic dyes and DEA (*Diethanolamine used in
some products as a foaming agent and has been linked to cancer).
Abba believes it’s important that their products work for
the professional and enhance the salon experience. By providing
a prescriptive approach to natural hair care, they’ve completely
customised the process. The 4 C’s used to be all about selecting
a girl’s best friend, a diamond, but now choosing the right
hair care products should also include these 4 C’s...
 The
4 C’s
Cleanse - Natural solutions that purify and cleanse
Condition - Natural treatments that smooth and soften
Correct - Intense leave-in treatments for specific
hair care needs
Create - Specialised styling products
The Evolution - Keeping it Pure
 For
almost 20 years, Abba has continued to provide high performance,
quality hair products. In 1988, Alan Benfield Bush partnered
with Jim Markham to create a line of products that would support
his world class education technique of Condensed Cutting and
Perming. As a result, Abba Liquid Styling Tools was created
– a system of pure and natural hair care products with 100%
vegan ingredients. The goal of these new products was to develop
high performance and natural formulations to deliver great
results without compromising the environment.
Today, the fusion of science and nature allows for Abba to
maintain their commitment to the environment, while also ensuring
the highest level of product performance. A range of salon
products that you can trust to address your hair needs, with
a purity that is kind to your hair and environmentally friendly.
Whatever your specific hair concern Abba products are easy
to understand and select the most effective combination for
your hair.
Herbal Prescriptions
 Referring
to the approach as Herbal Prescriptions, Abba assigns an Herbal
R/X to each of its products, pinpointing the one or two botanicals
that directly benefit the hair. Herbal extracts and natural
oils combined with their Herbal Protein Complex, provide an
optimal blend of ingredients that allow the products to work
on the surface as well as deep inside the hair. Abba formulations
represent the combination of natural ingredients that work
best, working to restore and repair hair, leaving it in optimal
condition.
 The
“Commitment to Purity” seal is a constant reminder of Abba’s
goal to produce products that are natural and pure, while
recognising a social responsibility to appreciate and embrace
the world in which we live.
Find the right prescription
for your hair type....
Then buy the Abba pure duo
value pack and
get the shampoo for half price!
 Abba
Pure Gentle – sensitive skin and scalp
Pure Gentle shampoo and conditioner are individually designed
to address specific hair care concerns from heavy build up
to sensitive skin and scalp.
Gentle, healing and calming ingredients including Molasses,
watercress, Aloe Vera, Passion Flower and Lavender are carefully
selected to help improve and restore hair’s natural balance
and texture.
 Abba
Pure Moisture – deeply hydrate and repair dry hair
Pure Moisture shampoo and conditioner are specifically designed
to deeply hydrate and help repair dry hair and scalp.
Pure Moisture products contain natural moisturising ingredients
such as Yucca, Geranium and Palm Oil that gently restore hair’s
moisture and help improve manageability. Also ideal for afro
hair.
 Abba
Pure Colour Protect – chemically treated, fragile and damaged
hair
Pure Colour Protect shampoo and conditioner help strengthen,
rebuild and hydrate chemically treated, fragile and damaged
hair, without dulling or fading hair colour.
Formulated with natural colour protection ingredients such
as Aloe Vera Extract, Coconut, Wheat and Soy Proteins, these
products instantly strengthen, revitalise and smooth hair.
 Abba
Pure Basic – normal care for all hair types
Pure Basic shampoo and conditioner are natural hair care solutions
created for all hair types.
Gentle energising herbal ingredients such as Rosemary, Peppermint,
Coconut and Lavender work together to pamper and condition
your hair, creating renewed body and shine. Pure Basic products
are perfect for daily hair care regimens.
 Abba
Pure Detox – for tired hair. Remove impurities, restore and
strengthen
Pure Detox shampoo gently cleanses and removes impurities
and product build up. While Pure Recovery Conditioner helps
restore, strengthen and add shine to lack lustre over processed
hair.
 Abba
Pure Style – hair that does as you ask!
Pure Thermal Protect Styling Spray, a natural tool designed
to mold and sculpt all types of hair styles. Pure ingredients
including Mica Crystals, Grapefruit, Avocardo, and Comfrey
are incorporated to offer heat protection and control. Giving
you natural style with incredible texture, shine and hold.
Article by Heather Bell.
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