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What's
the secret to good male grooming?
While 96% of men believe grooming is the last place they would look
at cutting back spending, rugby legend Jonny Wilkinson reveals how
he thinks men should be looking after themselves. The web video
also exposes the 'Ultimate British Male' - using celebrity role
models voted for by the public:
• Most wanted skin - Lewis Hamilton (49%)
• Most wanted eyes - Daniel Craig (57%)
• Most wanted jaw - Ewan McGregor (37% )
• Most wanted nose - Orlando Bloom (40%)
• Most wanted hair - Hugh Grant (35%)
These most wanted features have been combined into the computer
generated "composite man" in the picture.
Research from Gillette Shavecare reveals that British men are finally
realising the importance of good grooming.
92% of men feel good skin care boosts their confidence and performance
50% of men already moisturise everyday as part of their beauty regime
Two thirds of men feel comfortable using grooming products in the
changing room in front of their friends.
Research also shows that men will prioritise good grooming ahead
of eating out (43%), the latest gadgets (38%) and clothes (18%).
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The
Ultimate British Male, a computer generated combination of the most
wanted celebrity features.
Lewis
Hamilton
Most wanted skin |
