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What do men think about more than sex?

Interview with stylist to the stars - Ben Skervin

New research reveals that over 1 in 10 men think about hair falling out more than they think about sex and football!

New research released by head & shoulders reveals that over 1 in 10 European men say they think about hair falling out more often than they think about football and almost as many in the UK say they think about it even more than sex or their current partner!

You're so vain
It seems that blokes are pretty concerned about a certain aspect of their appearance, as seven in 10 (70%) of British men say their hair is important to their overall appearance. The research shows that many men have a fear of going bald and thinning hair is their biggest hair concern. Over half (56%) even say problems with their hair negatively effects how they are perceived by women.

What men really want
A full head of hair would appear to give men that boost they need with almost half 47% saying luscious locks makes them feel confident. It is surprising then, that over half (55%) won't spend money on steps to make their hair look thicker, and that 44% of British men reveal a real lazy streak saying that they would do nothing if they had hair or scalp concerns!

Get grooming
Despite, the fact that many men are concerned about how their hair looks, only a third wash their hair every day and only one in four men see their hair stylist every 1-2 months. With all this knowledge you would think that more men would actually do something about their hair concerns, as one in four men say men with poor hair are less attractive and the same proportion of women agree. However, almost six in ten (58%) of Brits spend less than 5 minutes a day on grooming which is one of the lowest figures in the world.

INTERNATIONAL HAIR STYLIST BEN SKERVIN'S TIPS:
Get a haircut!

Many men grow their hair in the hoping it will look
thicker. However, keeping it long will only exaggerate how thin it is. A great short hair cut, on the other hand, is the perfect way to hide thinning hair.

Keep it clean
Grease, grime and product build-up can all weigh hair down, making it look thinner in the process, so it's crucial to keep it clean. This is especially important if, like many men, you're prone to greasy hair in the first place.

Grow a goatee

Many men with thinning hair grow some facial hair and with good reason - it can give people another point of focus, drawing the eye away from your receding hairline and down towards the face.

Ukhairdressers.com put some questions to Ben recently and here are his answers:

Q: "Tell us a bit more about the global hair report and its findings?"
A: "Head & Shoulders Hair Endurance did a global survey of 10,000 men, with 42% of men saying that a full head of hair gives them more confidence. Also they found that 1 in 10 men think about hair loss more than they do about footie or sex!"

Q: "Why are men so worried about their hair?"
A: "Lots of men believe that thinning hair affects the way women see them."

Q: "Why are many men lax about grooming in the UK?"

A: "Brit men are also the laziest when it comes to grooming; I think this has a lot to do with them thinking it's not manly to worry about your hair. Also that there is not much you can do, which is not true!"

Q: "What are your top styling tips?"
A: "For a good and easy hair cut - keep sides short and top a little longer. Also, an easy way to look after your hair is with Head & Shoulders hair endurance, which helps keep your scalp and hair healthy, which can reduce scalp damaged related hair fall."

Q: "How did you get started as a stylist? Who were your hair mentors?"

A: "I trained at Vidal Sassoon. I started at age 15. Vidal was a big influence on me. I was also very inspired by fashion magazines such as Vogue and Harpers Bazaar."


Q: "What is the strangest request you've received during your years in the hair industry?"
A: "I once made Naomi Campbell into Marie Antoinette with Black, Grey and different coloured wigs, which was very different for her - and she was painted blue!!!"

Q: "Tell us a bit about your celebrity client list?"
A: "One of my main celebs is Keira Knightly. I have been working with her for about 6 years on her press shoots for films. I have also worked with Madonna, Britney Spears, and Rachel Weisz - to name a few."

Q: "Whose hair would you like to get your hands on and why?"

A: "Jennifer Lopez and Angelina Jolie, because I think they are beautiful women and have great hair I believe I could really work with."


Q: "There have been many changes in hairdressing over the years. What in your opinion is the best innovation and the worst?"
A: "The worst were mullets, and the best are ceramic straightening irons and steam rollers."

Q: "What do you consider to be the finest scissors to use for cutting hair?"
A: "There are many types of scissors out there, but I have been using a Japanese brand for years which I find are best."
Q: "Apart from a pair of scissors, what hairdressing tool or product would you never be without?"
A: "My favourite product I could not live without is thickening lotion. It helps to give the base the texture I need for most of my key hairstyles."

Q: "For our many web visitors who want to become hairdressers, could you give them a couple of special tips to help them on their road to success?"

A: "Find the best training there is in your area. Try and get work in the best salon around your area, to really see whether this is the right job for you. If you do want to do some session work (photo shoots with celebs) like myself, then assisting a top session stylist is the best way to break into this particular area of the industry."


Q: "And finally... we'd love to know what your favourite female hairstyle of all time is?"

A: "My favourite hairstyles of all time were the 50's Liz Taylor and Marilyn Monroe types - that soft set look."

Article by Heather Bell.



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