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TONI&GUY; Trend Addiction Autumn/Winter 09/10 The new season is all about interaction of style - suitability is key, knowing your personality and what works with it, from your style of jeans, shade of lipstick, to your hair cut and colour - every detail matters! Keeping it relaxed with a 'non-tried-to-hard' approach, but with uber-luxe undertones, seen in conditioned hair, glossy finishes and well maintained colour. THE CUT 'The Cut' this season represents a collision of editorial and commercially driven shapes that are progressive and tailored to the individual. Following the idea of 'suitability', cuts will work with a whole image, but without graphic extremity - short and classic, with texture as a focus, long and luxurious or choppy mid-lengths, anything goes as long as it goes with you. Uplifted Volume remains something that emulates classic glamour and femininity, think 1950's pin-up girl style - root-lift and plenty of sex appeal, but with a contemporary, lived-in texture. Long layered bobs and eye skimming fringes, with a good old fashioned blow-dry. Rule Britannia Brit-chic, long tresses are definitely hot for Autumn/Winter, but with a slightly broken exterior - long, dishevelled, tousled layers, perfect for creating distorted texture representing that Brit-cool attitude, yet retaining that luxurious essence with reflective colour and organic conditioning. Fringe Frenzy Fringes remain the signature fashion-focus statement, and as per usual they work on a suitability basis, keeping them long and weighty, below the eyebrows, poker-straight or to the side, softening any bluntness by introducing texture with products. Versatility Embracing femininity, cutting techniques this season focus on creating texture and softening the silhouette - undercuts are a classic foundation, but are built upon with diverse length layers that overlap for movement, achieving an almost 3D effect. Think 'pretty in punk', versatile dependent on your mood and very wearable - weighty, double-based and serrated edges give that rock'n'roll vibe, but less about androgyny and more about lived-in and uniquely stylised. COLOUR-BUG Hair colour exudes a very expensive and indulgent image for the Autumn/Winter season, perfect for rich and luxurious palettes seen on the catwalks, and an ideal tool for expressing personality and creativity. Colour reverts back to the beautifully seamless, with high-shine, polished finishes, whilst techniques take inspiration from intricate print-work by leading design houses - delicately dispensing throughout the hair to give natural fluidity, but also incorporating subtle flickers of colour. Brunette Brunettes have depth and detail, appearing in cooler hues - Cocoa, Jacobean Brown and Peppercorn, clashing with the warm richness of catwalk collections, with icy and polished finishes. Reds Seeing red continues - rich and intense, red is an indulgent colour choice for an Autumn/Winter statement image, boasting shades of Deep Damson, Victorian and Velvet Rose, Plum and Burnt Umber (towards the copper end of the spectrum). Regal and important reds are slightly more delicate and subdued from past seasons, it is all about the texture and finish rather than being bold and brash. Blonde Cool and seamless following brunettes - shades of Mineral Mist, Frost and Crystal for that ultimate ice-queen effect, and then subtler tones of Cream, Vanilla and Butterscotch for that smooth, milky finish. COLOUR INNOVATION INTERLACING An innovative new technique - Interlacing is designed to give the very on-trend Autumn/Winter 09/10 effect of glitter being sprinkled onto the surface perimeter of hair, seeing colour glisten and reflect. Achieved by plaiting the hair in sections - the number of plaits will depend on the desired outcome, then on the surface of the plaits colour is painted freehand, this colour should be lighter than the base colour to really lift the shape of the hair cut and give movement. SPATTERING The Spattering technique allows an amazing fluid blend of colour, diffusing tones throughout the focal point of mid lengths of hair. Working with two to four colours, backcombing and teasing the hair before application and then gradually dispensing throughout the lengths. Spattering plays with intensity and lightness to achieving an unstructured effect, giving texture, movement and reflection, appearing luminous and highlighting the shape of the cut. NESTED TEXTURE Products for the season will be ones that help achieve a care-free texture, with a very 'comfortable in your own skin' feel, whether this be groomed and glossy, or slightly more distorted and grunge-led, emphasis is on an effortless finish, with your hair helping emulate your personal image. MEN ONLY Men's hair for the Autumn/Winter takes on a real retro inspired feel. Moulded shapes and preppy partings, incorporating volume and height, with versatile finishes, think the ultimate style icons - Marlon Brando for the smooth and slick, Steve McQueen for rugged, masculine texture and James Dean for that all important care-free 'too cool for school' attitude.

Article by Heather Bell.