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A FASHION LED JOURNEY
ENDS ON A HIGH

THE 2012 L’ORÉAL
COLOUR TROPHY GRAND FINAL

Over a 1000 of the hairdressing industry’s most prolific figures gathered inside the prestigious Grosvenor House, Park Lane on Monday 28th May 2012 for the highly anticipated 57th annual L’Oréal Colour Trophy Grand Final. The evenings super suave and charasmatic celebrity presenter Rick Edwards of Channel 4 presented a high energy show fuelled by stunning shows and fantastic competitor spirit. It was anxious wait for the 131 competitors as they waited to hear if they would be taking home one of the 2012 L’Oréal Colour Trophies.

Once the marks had been counted and the decision deliberated the judging panel crowned Westrow, Westpark, Leeds the 2012 L’Oréal Colour Trophy Award Winners. The talented team created a stunning overall look that encapsulated the brief and demonstrated ‘Hair Inspired by Fashion’. Second place in this category was awarded to Georges Hairdressing, Leicester and James Roberts Hair & Beauty, Manchester won third place.

The acclaimed Men’s Image Award was snapped up by BOB, Clapham Junction who created a perfectly tailored look following closely behind the winners were runners up Trevor Sorbie, Brighton.

Now in its fourth year the much celebrated Mizani Afro Catwalk Look Award is stronger than ever and displayed exciting talent throughout the UK but TONI&GUY; Regents Street stunned the judging panel with their look of Modernised 1940’s victory rolls, inspired by the Autumn / Winter Henry Holland and Roberto Cavalli fashion shows using strong colouring and shading out to pastel tones.

One Young Colourist winner was chosen from each of the seven UK regions that together made the 2012 L’Oréal Colour Academy. The award is designed to cultivate and develop young talented hairdressers in the UK the seven ecstatic winners are: Lorraine Maarleveld from Blonds Salon, Randalstown for the Northern Irish Region Stephanie Morgan from TONI&GUY; Edinburgh for the Scottish Region, Natasha Calderwood from James Roberts Hair & Beauty in Manchester for the North Western Region, Ashleigh Ruttledge from CRC Cutting Room Creative in Albion Street, Leeds for the North Eastern Region, Michelle Curtis from Bohemia in Ipswich for the Eastern Region, Lisa Candy from Vatican Hairdressing in Canterbury for the Southern & South Western Region and Siobhon Golden from TONI&GUY; Maylebone High Street for the London Region.

The Grosvenor House space was transformed into an arena of exclusive art installations, heart racing music and thrilling fashion inspired hairdressing. The astounding 42 metre, never seen before, catwalk and breathtaking 17 metre long, 4 metre high LED screen both immersed the audience into every part of the show.

The evening opened with an amazing show titled ‘Rebel London’ by Peter Gray, a session stylist renowned in the world of couture fashion and his team of creatives including a talented collection of L’Oréal Professionnel Portfolio Session stylists. Gray merged his extraordinary experience of Givenchy, Yves Saint Laurent campaigns and worldwide Vogue shoots into a display of stunning craftsmenship that pushed creative boundaries and celebrated the diverse fashion corners of London. His show consisted of an array of fresh Central St Martins MA Graduate Designers and structural advisories such as Ana Rajcevic, London College of Fashion MA Fashion Artefact. “This audience has an incredible eye for quality and the event has a great heritage of hair and fashion. We continue to do shows to inspire people and I always try to push the boundaries” Peter Gray

The final show of the evening was supplied by the multi award winning RUSH Artistic Team, the audience were propelled into a creative whirlwind entitled ‘Triptych’. This work of art was divided into three segments creating a fusion of fashion, hair and music that raised the roof and had pulses racing. The show included exclusive finely crafted, high-definition and stereoscopic digital film installations by renowned creative Doug Foster as well as an adrenalin pumping performance by the underground superstar Ruby Goe.

“RUSH’s Triptych is a celebration of all the elements that make the UK fashion scene so exciting and vibrant we set out to create an exciting visual spectacle to ignite everyone’s senses.” Stell Andrew, RUSH International Creative Director.

Following a dramatic and emotional conclusion to the evening the award winners and guests from all over the UK celebrated the end of a five month journey in style at the chic after party hosted by London based Model & super cool DJ Becky Tong daughter of infamous Pete Tong.

After the confetti settled the 2012 L’Oréal Colour Trophy winners will begin a new exciting expedition of a ‘Year of Dreams’ with a prize created to push their own personal business and creative boundaries. Grand Final Judge and acclaimed hairdresser Richard Ward comments;

“Winning a ‘year of dreams’ prize is the most amazing break for any salon owner – what a fantastically golden opportunity, to get the support of a brand like L’Oreal Professionnel in creating a bespoke package to ensure the salon benefits and maximises it’s win. The key is not just winning but how it’s optimised, so the fact L’Oreal Professionnel are going to provide both creative and business opportunities is a chance in a lifetime!”

AND THE WINNERS ARE…..

L'OREAL PROFESSIONNEL COLOUR TROPHY WINNER:
WESTROW, WESTPARK, LEEDS
2nd Place GEORGES HAIRDRESSING LEICESTER	3rd Place JAMES ROBERTS HAIR & BEAUTY, MANCHESTER

L'ORÉAL PROFESSIONNEL MEN'S IMAGE AWARD WINNER:
BOB, CLAPHAM JUNCTION	RUNNER UP: TREVOR SORBIE, BRIGHTON
MIZANI AFRO CATWALK AWARD WINNER: TONI&GUY; REGENTS STREET

L'ORÉAL PROFESSIONNEL COLOUR TROPHY REGIONAL WINNERS

NORTHERN IRELAND PETER MARK TRAINING & RECRUITMENT CENTRE BELFAST	SCOTLAND ALAN EDWARDS GLASGOW
NORTH WESTERN JAMES ROBERTS HAIR & BEAUTY MANCHESTER	NORTH EASTERN WESTROW WESTPARK, LEEDS
EASTERN GEORGES HAIRDRESSING LEICESTER	SOUTHERN & SOUTH WESTERN M&M; SPA QUARRY BANK
LONDON TREVOR SORBIE COVENT GARDEN

Article by Heather Bell