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So
Successful - So Salon International
It was a fabulous three days at Salon International recently.
EXCEL, London was the epicentre of inspiration, product launches,
education and motivation for the tens of thousands of hairdressers
who attended Salon International.
We were loving the fibrant live shows that sent our trend alerts
off the scale!! So much talent gathered together, showed us the
very best in hairstyling skill, animated and brought to life with
eye-catching outfits, amazing light and staging effects. There
were real "wow" factor cuts and colours, styles to be worn and
seen in, special occasion looks and sheer fun, jaw dropping presentations.
With over 200 exhibitors, The Hair Show had something for everyone.
The show stopping live stages came from companies including Wahl
UK, The Fellowship for British Hairdressing, BaByliss, Affinage
and Keune ensured the audience was entertained and inspired. On
stand demonstrations from Toni & Guy, Denman, Rusk, Hair Tools,
Farouk and TIGI allowed visitors to get up close and personal
in order to see the latest techniques and product developments.
This year, HJ's British Hairdressing Awards Gallery, sponsored
by Schwarzkopf Professional, was bigger and better than ever with
a fabulous stand-alone gallery which showcased two images from
each of the nine regional and six specialist categories along
with four images from each of the British Hairdresser of the Year
Nominees. Four other images from each of the finalists were presented
in the Gallery with the remaining four images from the British
Hairdresser of the Year Nominees on the HJ stand.
For salons looking for new innovations or to develop their business,
The Hair Show had it all - from Easydry Disposable Towels to Procare
Foils. If it was a new computer system you were looking for, Shortcuts,
Salon Genius, Kitomba and Salon Biz had something to suit every
type of business. The widest selection of combs, brushes, dryers,
straighteners and scissors were available at the Hair Tools stand
while Gorgeous Straighteners, Diva Professional Styling Tools
and Corioliss all showcased the latest in electrical products.
Wahl's latest limited edition clipper - The Dragon Clipper was
launched at this year's exhibition. Balmain and Great Lengths
showcased the latest innovations in hair extensions and for beauty
junkies, St Tropez, Barry M, Dermalogica, New CID Cosmetics and
Fake Bake were on hand to demonstrate their latest products.
Salon Live presented some of the greatest names in hairdressing.
The Toni & Guy Artistic Team launched their Interactive and Label
M collections at Salon International, both showcasing multiple
textures and colours with variations in length. Interactive was
all about texturising and creating a truly personal look with
the Label M collection featuring short sharp styles and quiffs.
Hot from Paris Fashion Week, the team presented 40's inspired
editorial hair designed to complement clothes by Giles Deacon.
Sassoon Professional presented Sassoon Academy who showed an amazing
array of models sporting looks from their latest collection Da
Da Dolls. Precision cutting fused with perfect colour placement,
with the focus on texture, Sassoon Academy led by Mark Hayes,
produced hair that combined the classic Sassoon bob with 'off
kilter' textured hair. The show also re-introduced the audience
to two earlier collections from 2009; the 80's inspired Laser
and La Basier, a collection which takes its inspiration from 1940's
and 50's couture.
Street fashion and architecture was the inspiration behind Tim
Hartley's Salon Live presentation presented by Davines. For Tim
it was all about the three B's - bowls, bobs and berets. He showed
the contrast between shapes and textures providing a complete
contradiction. Colour ranged from soft blondes and pastel tones
to shocking pink, which Tim described as 'punkahontas' - punk
meets Disney. Long hair master, Patrick Cameron showcased an incredible
10 looks in 75 minutes and took the audience through a journey
of his travels to the four corners of the world - presenting looks
from his commemorative collection, Gold.
Sassoon Academy presents Future Creatives gave students a unique
insight into the inspiring and vibrant world of Sassoon. The next
generation of the Sassoon International Creative Team showcased
the techniques that have made Sassoon's synonymous with precision
cutting and colouring. Exploring the world of design, fashion
and music, the team explained how they translate their influences
into cutting and colouring hair 'the Sassoon way." Inspirational
Youth presented by TIGI was the culmination of a journey for 14
up-and-coming hairdressers that included training, coaching and
mentoring - the end result being this fantastic show - Rock with
Rockaholic, which showed just how far they had come in such a
short time.
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